Rap went relatively unnoticed by mainstream music and popular culture industries until independent music entrepreneur Sylvia Robinson released “ Rapper Delight “ in 1979.
Over the next five years rap music was “ discovered” by the music industry, the print media, the fashion industry, and the film industry, each of wish hurried to cash in on what was assumed to be passing fad (Hip – Hop)
We live in an age where corporate mergers, particularly in media and entertainment, have redefined public space (2002).
This process has, rap artists becoming a dominant public voice of this generation through – mega – corporations like Coca-cola and Pepsi, Reebok and Nike sneakers.
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