The monetary effect of suburban peoples support of rap without a doubt is enjoyed by rappers, however, they would probably rather it be more popular with African American.
In an interview with L’s from the group Do It Major Entertainment (D.I.M.E.) established in 2004 from Harlem, New York. Told me that “ If you got a song that may be successful, (major) want you to do it again It’s now more business then art” “ We just want the support of inter- city peers and different neighborhoods by promoting unity and diversity. (L. Leno, personal communication, November 4, 2007).
Example: In order to market to the African American audience Rapper Young Jezzy a hardcore Atlanta-based rapper originally planned on having a background role in the music industry as a businessman, not as a rapper. Years before making his first Def Jam album Let's Get It: Thug Motivation 101, released in July 2005 he set up Corporate Thugz Entertainment and promoted
Cash Money releases and the controversial Fashion line with the logo of a snowman promoting crack cocaine.
“You know we keep dat white girl, Christina Aguilera my jewlry to loud baby girl I can't hear ya we ain't even tryna hear it if dat money ain't a topic They know we run the streets man them boys betta stop it you know we keep dat white girl, Christina Aguilera my jewlry to loud homeboy i can't hear ya we ain't even tryna hear it if dat money ain't a topi they know we run the streets man them boys best stop it”
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